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Integrating Social Media Platforms? Let’s Talk
Photo by Adam_T4. Click for profile. I’m undertaking a research project to assess the value of integrated social media marketing programs to a company’s overall strategy. I have a sponsor for it (who...
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New Media Demands New Leadership
I don’t go to the South by Southwest conference for the sessions as much as for the people. The most interesting conversations usually happen outside of the conference rooms. One discussion that stuck...
View ArticleBlogging Essentials: the Slides
Here’s a substantially updated version of a presentation on blogging essentials I’ve been delivering to business clients over the last couple of years. The full presentation runs about three hours live...
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B2B Blogging Excellence
I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. There I got a chance to meet some remarkable people who took chances on social marketing before it...
View ArticleThe Changing Rules of B2B Marketing
Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between...
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Let Your People Speak!
IBM engineers celebrate Watson's victory (from an IBM YouTube video) Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in...
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B2B Blogging Gets Publishing Discipline
I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. This is a great chance to take a snapshot of best practices in the field, and I was struck...
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How Much Should You Pay For Content?
Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: don’t bother. You’re better off...
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Social Marketing Wisdom from the Insurance Industry – Really
I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this...
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Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals
The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500′s use of social media, and once again small companies outpace large ones....
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